In the next twenty years over 84 trillion in assets will be passed from the silent and boomer generations to their children and grandchildren. The largest wealth transfer in history.
If the recipients of the transfer are your members you win and if not you lose. The downside is of a magnitude that is a potentially existential risk to your credit union.
What’s needed is simple. The children and grandchildren of your members must also be members.
Unfortunately, the average age of a member is 53. Even worse, surveys show adult children prefer not to have an account where their parents have an account.
Unless credit unions adopt a wealth transfer strategy today it will be a train wreck for the industry.
At Access Softek we believe one essential component of the right strategy is for every credit union to offer investment options such as a robo advisor, self-directed digital investing and a crypto solution.
Author: Chris Doner, Founder and CEO, Access Softek