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Digital Marketing Corner — July 2019 Links

Access Softek > News > Digital Marketing > Digital Marketing Corner — July 2019 Links
  • Posted by: Emma Alexander


Search & video ads are interconnected

 “On average, advertisers who run YouTube video ads in addition to Google Search ads see 3% higher search conversion rates and a 4% lower search cost per acquisition compared to advertisers who run Google Search ads alone.”


https://www.thinkwithgoogle.com/advertising-channels/search-video-purchase-journey/ 

Ice cream licking and bad viral advertising

“Blue Bell Creameries is facing a rash of copycats consuming its ice cream and replacing it on shelves.”


https://www.wsj.com/articles/the-wrong-sort-of-viral-advertising-11562608331 

Internet ad spend growth driven by small businesses

“Much of the growth in internet ad spend comes from small, local businesses that invest their budgets on platforms like Google and Facebook….. Big brands…are still spending most of their budget in traditional media.”


https://www.mediapost.com/publications/article/337902/zenith-media-report-shows-small-businesses-spend-a.html 

60% more apps will advertise in-app in 2019

“In 2018, mobile will account for 62 percent of global digital ad spend, representing $155 billion, up from 50 percent in 2017. In the US, mobile surpassed TV ad spend.”


https://insights.dice.com/2019/07/05/mobile-developers-app-advertising-generating-cas/

Digital audio advertising on the rise

“Three-quarters of advertisers plan to increase ad spend in podcasts this year… The rise of smart speakers has led to a surge in brands and advertisers prioritising digital audio as an essential part of their campaigns.”


https://performancein.com/news/2019/07/05/85-advertisers-invest-digital-audio-next-12-months/

Keeping up with the pace of change in marketing

“This idea that attention spans are shrinking is wrong, and when we make advertisements based on the idea that attention spans are shrinking, we make bad ads.”

https://youtu.be/1j70aXclniE

Guide to Agile marketing

“If you’re not agile all the way, then you’re not agile.”


https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/agile-marketing-a-step-by-step-guide

The power of stories and “Deep Media”

“Under its influence, a new type of narrative is emerging, one that’s told through many media at once in a way that’s nonlinear, participatory and above all, immersive. This is “deep media”: stories that take you deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit.”


https://www.wired.com/2011/03/why-do-we-tell-stories/ 

Sonic branding

https://marketoonist.com/2019/07/audio-branding.html

Curated by Emma Alexander, lead of Access Softek’s dedicated Digital Advertising team. Contact us to find out how Access Softek can help with your digital marketing.

Author: Emma Alexander
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