This week’s theme is realigning your strategy and expectations as a financial institution marketer. Here are 5 shifts to consider in 2019.
Make your digital transformation more customer-centric
“[Lagging financial institutions] are simply trying to keep pace and improve internal efficiencies. The customer experience is not the main focus, and that’s painfully obvious to the customer. Businesses must listen to and understand customer needs such as data security, digital support and improving mobile experiences.”
https://thefinancialbrand.com/85798/digital-banking-transformation-customer-experience-trends/ Look ahead: understand what 5G will do for digital banking
“Business and technology executives globally underestimate the disruptive potential of 5G technology that will result from increased network speeds and capacity.”
https://newsroom.accenture.com/news/business-and-technology-executives-underestimate-the-disruptive-prospects-of-5g-technology-accenture-study-finds.htm Jump on mobile video banking
“Mobile video banking is a means to fill the void of how financial institutions can interact with new accounts, drive new business opportunities and service customers in a much more efficient and human manner.”
https://thefinancialbrand.com/86224/mobile-video-banking-branch-of-the-future/ Reinvest in the branch experience, alongside digital
“Members are looking for a dual digital-branch approach, a philosophy that the $11 billion-asset America First is paying special attention to following the recent opening of its 128th branch. A majority of America First’s digital members visit a branch every few months, Thomas said.”
https://www.cujournal.com/news/as-digital-banking-explodes-brick-and-mortar-still-vital Understand how to market to each community in your reach – and consider multi-state expansion
“The first and most important thing is to hire leaders in the market – we do this before we start a physical presence,” he said. “Those people generate brand awareness and excitement. We have had success in new markets because our teams build relationships.”
Curated by Emma Alexander, lead of Access Softek’s dedicated Digital Advertising team. Contact us to find out how Access Softek can help with your digital marketing.