Digital Marketing Corner — July 2019 Links pt. 3

 “[Lagging financial institutions] are simply trying to keep pace and improve internal efficiencies. The customer experience is not the main focus, and that’s painfully obvious to the customer. Businesses must listen to and understand customer needs such as data security, digital support and improving mobile experiences.”

https://thefinancialbrand.com/85798/digital-banking-transformation-customer-experience-trends/

“Business and technology executives globally underestimate the disruptive potential of 5G technology that will result from increased network speeds and capacity.”

https://newsroom.accenture.com/news/business-and-technology-executives-underestimate-the-disruptive-prospects-of-5g-technology-accenture-study-finds.htm

“Mobile video banking is a means to fill the void of how financial institutions can interact with new accounts, drive new business opportunities and service customers in a much more efficient and human manner.”

https://thefinancialbrand.com/86224/mobile-video-banking-branch-of-the-future/

“Members are looking for a dual digital-branch approach, a philosophy that the $11 billion-asset America First is paying special attention to following the recent opening of its 128th branch. A majority of America First’s digital members visit a branch every few months, Thomas said.”

https://www.cujournal.com/news/as-digital-banking-explodes-brick-and-mortar-still-vital

“The first and most important thing is to hire leaders in the market – we do this before we start a physical presence,” he said. “Those people generate brand awareness and excitement. We have had success in new markets because our teams build relationships.”

https://www.cujournal.com/list/is-multi-state-branching-the-future-of-credit-unions