This week’s theme is personal finance… providing financial advice is a fantastic content marketing strategy for CUs and banks.
Customers want more financial advice
“78% of U.S. retail bank customers say they are interested in receiving financial advice or guidance from their bank. However, just 28% of retail bank customers say they receive financial advice.”
https://www.jdpower.com/business/press-releases/2018-us-retail-banking-advice-study Employee financial stress
“The average cost of lost productivity due to financial distractions can add up. The estimated cost for an employer with 10,000 workers, for example, is $3.3 million per year.”
https://www.forbes.com/sites/hubinternational/2019/08/19/benefits-2020-tackling-employee-financial-stress Personal finance sites for CU and bank marketers
“Here’s your guide to seven of the top sites out there, and the marketing opportunities they provide financial institutions.”
https://thefinancialbrand.com/39139/personal-finance-banking-websites-marketing/ Personal finance apps
“High engagement rates spell opportunity for marketers to send messages provided they are customized based on understanding users’ particular interests. Messages that inform (or remind) customers about offers, such as upgrading to a higher reward card, are on the mark—as long as they play by the rules, “
https://www.forbes.com/sites/peggyannesalz/2019/04/18/finance-app-usage-grows-now-its-time-for-marketers-to-get-more-personal/ Basics of personal finance content marketing
“As of now, 45 percent of financial services marketers claim that their content marketing is carried out on an ‘ad hoc’ basis. Thus, there’s still much room for improvement.”
Curated by Emma Alexander, lead of Access Softek’s dedicated Digital Advertising team. Contact us to find out how Access Softek can help with your digital marketing.