Digital Marketing Corner — August 2019 Links pt. 3

Access Softek > News > Digital Marketing > Digital Marketing Corner — August 2019 Links pt. 3
  • Posted by: Emma Alexander

This week, I’ve collected a list of actual physical books related to digital marketing that I’ve found useful. It’s nice to read more thoughtful, long-form explanations instead of the typical advice on trends hastily outsourced and edited for clicks.


1. “Digital Marketing Growth Hacks” (compilation, multiple authors)

 “Practical digital marketing advice from some of the world’s best digital marketers.”


2. “Impossible to Ignore: Creating Memorable Content to Influence Decisions” by Carmen Simon, PhD

“If you want to evangelize and enchant people, you must influence their memories. This book shows you how to do it.”


3. “How to Write a Good Advertisement – A Short Course in Copywriting” by Victor O. Schwab

“Considered a marketing master during his 44-year career, [Schwab] was the copywriter who propelled Dale Carnegie’s How to Win Friends and Influence People into a mega-seller.”


4. “Brandscaping: Unleashing the Power of Partnerships” by Andrew M. Davis

“Davis encourages you to reconsider your spend on advertising, forget about trying to obtain PR one-hit wonders, and start seeking out valuable replacements for inauthentic celebrity ‘endorsements.’ Reinvest that money, he says, on creating valuable content and watch your marketing expenses turn into powerful content assets. “


5. “Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing” by Will Leach

  “Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.”


6. “The New Rules of Marketing and PR” by David Meerman Scott

“The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential.


Curated by Emma Alexander, lead of Access Softek’s dedicated Digital Advertising team. Contact us to find out how Access Softek can help with your digital marketing.


Author: Emma Alexander
Contact our IDS department if you are desperate to get blacklisted.
Contact our Info Department if you need more information
This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies.