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Digital Marketing Corner — August 2019 Links pt. 2

Access Softek > News > Digital Marketing > Digital Marketing Corner — August 2019 Links pt. 2
  • Posted by: Emma Alexander

This week’s theme is digital marketing trends.  You’re probably already thinking about AI, podcasting, and customer-centricity, but have you tried influencer marketing?  (Yes, it even works for financial institutions!)

 

Customer focus, organization, AI

 “Marketers anticipate AI use will grow by 53% — a much higher rate than any other tech type.”


https://www.salesforce.com/blog/2017/09/digital-marketing-trends.html

Influencer marketing

“Many financial brands have held back from influencer marketing, but that could be changing quickly, as more institutions follow in the footsteps of early pioneers, matching themselves with social media influencers who can help bust through modern communications clutter. “


https://thefinancialbrand.com/86036/banks-credit-unions-social-media-linkedin-brand-advocacy-ambassador-content/

Podcasts & audio

“Podcasts have a unique way of making technology disappear. You simply listen to your device; there’s no tapping, swiping or clicking. In this way, podcasting reduces the friction and noise associated with traditional digital advertising, allowing brands to instill a connection with consumers (away from their screens).”


https://www.forbes.com/sites/forbesagencycouncil/2019/02/08/the-audio-boom-how-podcasts-are-changing-the-game-for-marketers/#4c4a3314f736

Podcasts & content marketing

“If you just want to tell a story from the bank’s or credit union’s perspective you’ll damage your brand. If you build your podcast strategy well, you can be successful. Remember, people are keen to learn – the second most listened to genre of podcast is education (the third is tech).”


https://thefinancialbrand.com/80480/banking-content-marketing-podcasts-engagement-trends/?smedia-twt-ambsu

WATCH: Authentic story-telling

 

Curated by Emma Alexander, lead of Access Softek’s dedicated Digital Advertising team. Contact us to find out how Access Softek can help with your digital marketing.

 

Author: Emma Alexander
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