This week’s theme is social media marketing. What does your institution stand for, and how do you communicate those values on social? Let us know…
Your social media voice and corporate social responsibility
“Some financial services providers are now calling out their competitors’ shortcomings as a way to highlight their own strengths. Challenger brands in particular are showing off how scrappy they can be by utilizing social media platforms for bold messages, some snarky and some downright combative.”
https://thefinancialbrand.com/86300/banks-credit-unions-social-media-financial-marketing/ Staying relevant on LinkedIn
“For every 1 self-serving message, you should share 1 relevant message from someone else and, most importantly, share 4 pieces of relevant content written by others.”
https://thefinancialbrand.com/86036/banks-credit-unions-social-media-linkedin-brand-advocacy-ambassador-content/ Top credit unions on social media
“The top credit unions using social media ranked by their overall
Power 100 score for the second quarter of 2019.” https://thefinancialbrand.com/85363/power-100-2019-q2-credit-union-rankings/ Don’t just post on social media – listen!
“A solid social listening strategy eliminates the need to operate on assumptions or educated guesswork. It gives marketers the chance to look at actual consumer data and use that data to maximize ROI.”
https://bankingjournal.aba.com/2019/07/using-social-listening-to-understand-your-audience/ Chase’s big marketing mistake
“With this tweet, Chase committed the finance industry’s worst digital marketing blunder of the year to date, according to analytics firm Talkwalker. “
Curated by Emma Alexander, lead of Access Softek’s dedicated Digital Advertising team. Contact us to find out how Access Softek can help with your digital marketing.