Over the last 30 years I have talked to hundreds of credit unions about every topic you can imagine. Many important and innovative ideas pop out of these conversations. Our company and products are often shaped by these conversations.
One credit union gave a gift basket to every new baby born in their territory. It contained diapers, formula, a bar of chocolate for mom and a congratulations note from the credit union.
I love the creativity, originality and the effectiveness of this approach. If you want to attract a younger demographic and reduce the average age of your members, give this a try and let me know how it goes.
Now, how do we make this work in the digital world.
Author: Chris Doner, Founder and CEO, Access Softek